About
What is SiSu?
The word SiSu is not an acronym but a Finish word. According to the Finish/American dictionary, SiSu translates to the following:
SiSu noun (sē-sū)
- An inherent magical quality of unyielding determination, courage, stamina, endurance, and perseverance held in reserve for times of adversity.
- Tenacity of purpose.
Based on that definition, we like to state that our Mission and vision define our name. Regardless of the endeavor, we want to help our athletes or clients reach their full potential using the guiding principles of hard work, discipline, dedication, honesty, and integrity.
Why the White Buffalo?
This issue is a little bit complex. And perhaps you have heard serious athletes speak of “The White.” In the late 1950s and early 1960s, York Barbell and its gym was home to our best Olympic weightlifters and strength athletes. They often pushed themselves to the limit, outworking their peers and taxing their nervous system until they would see “stars” or “The White.”
Bill Starr is arguably one of the best pure strength coaches of all time and always has an affinity for Native American folklore. He understood that the “White Buffalo” symbolized peace, good luck, and solidarity. It was also rumored that warriors who claimed to see the White Buffalo before battle felt that Victory would be theirs — it was thought to be the Spirit Animal of Victory.
With this in mind, Bill Starr transformed “The White” to “The White Buffalo.” We at SiSu Systems strive to chase the Buffalo down and celebrate those who have worked hard enough to understand what it means to see this animal truly!